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On 5 September 2007 the Company changed its name from Interactive World plc to Sport Media Group plc. The Group sells digital media content through mobile telephones via the internet to mobile customers of major UK network operators and users of leading UK internet key search engines. As of 5 September 2007 it also publishes two national newspapers in the UK under the titles of the Daily Sport and the Sunday Sport.

Interim results 2008: highlights

• Turnover up 181% to £14.4 million (2007 H1: £5.1 million)
• Operating profit increased by 11% to £2.3 million (2007 H1: £2.0 million)
• Pre-tax profit increased by 10% to £2.3 million (2007 H1: £2.1 million)
• EPS down to 1.81p (2007 H1: 3.73p) partly due to the impact of substantially increased charges for amortisation of intangibles and share based payments
• Adjusted EPS decreased to 2.55p (2007 H1: 3.86p) due to issue of 58.3 million new shares for the acquisition of Sport Newspapers Ltd
• Interim dividend of 2.0p (2007 Interim: 3.0p) per share in line with the Group's policy of a pay-out of around 80% of underlying EPS